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Lululemon News Release


Heidi Ried-Gonzaga


Lululemon Launches Innovative FitTech Line

VANCOUVER, British Columbia, Mar. 21, 2024 – Lululemon Athletica, Inc. (NASDAQ: LULU) today announced its launch of FitTech, an innovative collection designed specifically for women high school and college basketball athletes. FitTech apparel is made with upgraded SenseKnit II technology to elevate performance on the court and improve recovery time.

The FitTech collection provides 3-point compression leggings, extra support sports bras, compression shorts and socks, game day jerseys and leisure wear. The 3-point compression technology regulates blood flow, minimizes sprains and injuries plus improves recovery time. Key features of FitTech made with SenseKnit II include moisture wicking fabrics, ventilation to provide targeted airflow and four-way stretch and a seamless design for ultimate movement and comfort.

Lululemon is also ensuring affordability of FitTech for women high school and college basketball athletes by partnering with Canadian Elite Basketball League (CEBL) and USA Basketball Foundation (USAB). Individual and team discounts will be given during our launch and afterwards by individual request.

Calvin McDonald, Lululemon Chief Executive Officer, stated: “We are pleased to offer FitTech to young women basketball athletes to help them achieve their dreams. I’m proud that we can partner with CEBL and USAB to make FitTech affordable to these athletes and their school teams.”

The FitTech collection will be available online and in select Lululemon stores in Canada and the U.S. starting on April 1, 2024. For more information visit shop.lululemon.com/fittech.

Lululemon Athletica Inc. (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, Lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.


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